designer:  thnadech kummontol 

country: thailand

文字编辑与翻译：www.hufu.club 护肤俱乐部  

"For over 20 years, Legend of Spa has manufactured and supplied spa products to hotels and resort spas in Thailand. They started the business with their signature massage oil, a family recipe for more than half a century. As part of their expansion policy, they will now also be distributing their new range to major department stores and boutique stores throughout Thailand.
20年来，legend of spa护肤品牌在泰国为酒店及温泉度假区生产与提供spa产品，其中以按摩油为名，一超过半世纪的家族配方，而如今新发展策略，她们需要将新的系列引入到泰国的各大商场及精品店中。

Initially, their packaging look and feel captured an artisanal charm and authenticity that alluded to their humble beginnings. However, to cut through the noise of competitors in this high-end luxury category and to generate new users, both the packaging and design needed an overhaul.
最初品牌包装看起来非常的具有手工匠心，非常的淳朴，但是，为了更具竞争性及吸引新用户，包装及设计需要新的大修补。

新设计对经典包装一个全新的诠释与提升，丰富及色彩斑斓的花卉图案，像东南亚的蜡染艺术，增强了视觉感官，如同唤起夏天的味道。

HUFU.CLUB后记：

新改包装由欧洲简约风，变为东南亚内敛奢华感，如储存瓶，红酒瓶的瓶器，穿上东方色彩浓艳的外衣。这种内敛奢华，让小编看一眼嗅到旧中国服饰的气息，就像周迅演的红高粱，一身红棉袄，大红且花瓣丰富，隐约男人背后的粗犷声，让生命在这块土地绽放精彩。

喝了咱的酒，见了皇上不磕头。

千里姻缘 一线穿

一生的情缘，都是天凑地和

红棉袄 女人男人 红高粱

故事酒般醇咧

好像已偏题，但咋了~~~

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