文章编辑：www.hufu.club 护肤俱乐部 

Büro is a men’s cosmetics range made from natural, sustainable ingredients. Designed to be used on a daily basis and tailored to the individual needs of the consumer. We created a new brand name, identity and packaging system that focused on the utility of Büro, removing the prettification and emotion that is more typically found in the branding of cosmetic and fragrance products. The use of unprocessed materials in the packaging helped to communicate the purity of the ingredients, thereby embodying its essence in our brand concept. Printed material by Avenue Litho.

Büro 一男士护肤品牌，主打天然及可持续护肤成分，品类为日常护肤及洗漱用品。

socio design 为品牌设计了新的商标名称，识别及包装系统，其聚焦产品功效，而摒弃传统化妆品及香水精致诱人的设计外观。包装上保留原始材质不加工艺，凸显天然纯粹成分，强化品牌精油概念。印刷由avenue litho支持。

HUFU.CLUB后记：

这一套包装设别系统，设计师试图让品牌回归返璞归真，利用实验室常见的储存容器，来强化天然成分功效。目前，国外有越来越多的小众品牌，已经意识到比精美度，怎么也比不过传统大牌，而在天然返璞归真的小众蛋糕上挖掘，去争取对大牌视觉已疲惫的消费者，走出的一条新的突围道路，也未尝不可，这个方向现在国外很多小众品牌主攻，国内则还不多。

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